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10 Tips For Advertising Your Business Locally For Less
10 Tips For Advertising Your Business Locally For Less
Local advertising of both online and offline businesses is quite important. However, this can be one of those areas where you end up spending a good deal of money.
In this article, we’ll talk about 10 most effective tips to advertise your business locally without breaking the bank.
1. THE BASIC BUSINESS CARD
How can a basic business card help you to advertise your business? Your business card can and should be easily given out to those who you interact with. It can be placed in numerous places, too.
The goal you have here is to use this card as a way of keeping your business in the minds of your customers.
2. FLYERS STILL WORK
It is understood that you do not want to litter the parking lot with flyers for your business, but it is a good idea to use flyers to advertise promotions. Try to drop them off with other businesses to pass out.
Flyers create a tool that goes home with the customer, so that they can remember your service later.
3. USE YOUR CAR
For local advertising, purchase a magnetic sign that can be placed on the sides or the back of your vehicle that helps to advertise your business.
This is an easy way for you to show others about your business and it does not damage the vehicle at all. You can even remove it when you do not need to use it.
4. CHECK OUT TRADE FAIRS OR BAZAARS
Many times, local areas will have trade fairs or other events sponsored by the local community as a way to help promote business within the community.
Find out if your community is offering this and if so, get involved. Generally, an inexpensive booth allows you to hand out flyers to those who may be interested in your business.
5. LOCAL BUSINESS NETWORKING
Find local businesses that are not your direct competition but have a relationship to your business and network with them.
Combine advertising dollars to do a campaign together, for example. This is an easy way for both of your to benefit.
6. BUILD YOUR BLOG WITH OTHER BUSINESSES
Including more than one business on a blog or website is not always a good idea but it can work well in some instances.
For example, you can often refer a business to your clients or they can refer you. Try to network to build this type of relationships.
7. NETWORK WITHIN FACEBOOK GROUPS
Like the blogs, many Facebook groups are a great place for you to interact with others. Some of them even have a design towards helping businesses to grow.
You help others within the group with your knowledge and expertise while they help you. A simple search on Facebook for groups with the topic of your business in your locale is enough to find these hidden goldmines.
8. TALK ABOUT YOUR BUSINESS
Whether online or offline, you do need to tell others about your business. Be active at promoting it by simply telling people about it. For example, if you are meeting the parents of your child’s friend, introduce yourself to them.
When the question of “what do you do” comes up, inform them. Many times, this is an easy way for you to build your business relationships up.
9. TRADE WITH OTHER BUSINESS OWNERS ON YOUR LOCAL
Is there a business that will compliment your own? When you find one that is you should trade services with them.
Alternatively, trade advertising with them. For example, perhaps your business is a spa. You know that those that come to your spa are concerned about their fitness.
You collaborate with a local fitness club and trade advertisement flyers at your establishment for their business while they do the same for your own.
10. SPONSOR LOCAL ACTIVITIES
It does not have to cost you much to sponsor a group of local baseball players or to buy the t-shirt uniforms for the school’s soccer team. It does not cost you anything to host a fundraiser for a local person who is ill where you donate your profits.
However, these types of actions get your name in front of the masses. They are all instances that you can show that your business is the business in town to be involved.
Conclusion
Small businesses frequently have a limited marketing budget to work with, making promotion difficult. The good news is that you can market yourself to your customers without spending any (or much) money.
As a business owner, you most likely don't have the time to research and identify these free marketing ideas, so we did it for you. Give these suggestions a try and focus on what works best in your business.
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