Simple Lessons for Life, Leadership, Entrepreneurship and Lasting Impact.
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Get the Notes That Don’t Make the Blog
Every week, I share lessons on leadership, culture, parenting, and growth — but not everything makes it to the blog.
Behind-the-Scenes Insights
The raw ideas, frameworks, and insights I’m working through — before they hit the public blog.
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Simple, actionable steps you can use right away to grow as a leader, parent, and person.
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If the blog is the game film, these emails are the locker room talk — unfiltered, honest, and made to help you win beyond the business.
Meet the coach
Hey! I'm Jordan Abaroa.
I’ve spent years building businesses, coaching teams, and leading people — but what I’ve learned is this: success means nothing if it comes at the cost of your family, your purpose, or your peace.
Beyond the Business is where I share what’s real — the lessons that come from late nights, hard talks, and moments that matter most. It’s about leadership that lasts, culture that grows, and impact that starts at home.
I write to remind myself — and anyone reading — that who we become matters more than what we build.
from the field
What Others Are Saying
My goal has always been simple—to help people lead with purpose at work and at home. Here’s what some of them have shared along the way.
After one of Jordan’s talks, I finally understood what it means to lead with purpose. His stories make big ideas simple—and impossible to forget.”
— Alexis R., Team Lead
Every time I read one of Jordan’s notes, it feels like I’m getting advice from a mentor who’s walked through the same trenches I’m in.”
— David K., Entrepreneur
Jordan has a rare ability to connect real leadership lessons with everyday life. His writing challenged me to rethink how I show up at work and at home.”