Simple Lessons for Life, Leadership, Entrepreneurship and Lasting Impact.
I WANT TO READ ABOUT
How to Create A Strong Online Presence for your Business in 2023
How to Create A Strong Online Presence for your Business in an Online World
Let's be real... your need an online presence today.
By having one, you can boost brand awareness, increase leads coming your way, and build a freaking awesome business you can scale to create freedom for yourself and spend more time with your family…
Here's what we’ll discuss in this blog, some key critical steps that every business (of any kind) should take to improve its online presence in 2023.
1. Establish Your Authority as a Business
In the Online world today, you must be seen as the "go to" person in your space. Someone that people automatically trust and take advice from.
There are many ways to establish yourself in this position, and some of the more well-known methods are creating blogs, having an active social media platforms, or publishing valuable videos on YouTube.
Each of these methods will add to your authority as time goes by and more and more people become familiar with the quality of your work.
2. Establish a Long-Term Relationship Through E-mail Marketing
From a cost perspective, e-mail marketing is a tremendous boost to the bottom line.
And regardless of what some are saying right now IT STILL WORKS.
In the recent past, companies had to pay for printing, paper, and postage to stay in touch with their customers.
You want to remember that the main idea is to build relationship with your customers for the long-term. It's kinda like dating... people want to do business with people they know like and trust, someone they have a relationship with.
Your goal is not to amass a list of hundreds of thousands of people who couldn't care less about your business.
Your goal is to stay in touch with your client base and present the latest news about your products and services to customers who may be interested.
3. Be Responsive
Poor responsiveness in customer service can feel like it’s the norm to some consumers. On the flip side, that can be a blessing for brands with excellent responsiveness in their customer service. They stand out positively.
However, that doesn’t mean customers need to be able to reach you by phone in the middle of the night. At The Present Entrepreneur, we have a dedicated person responsible for replying for inquiries whenever I’m away or outside doing errands.
If you’re on a tight budget, auto-responders (like the one we have inside Impact Systems) are a great help to personalize e-mails, using the first name of a potential buyer and making the e-mail sound as if it were written just for that buyer.
4. Focus on only the most important online platforms
When it comes to improving your business' online image, there are numerous platforms to consider.
However, being on EVERY platform just because may not be the wisest route.
In general, you will need to devote a significant amount of time to online marketing your business across multiple platforms.
This can be distracting and even prevent you from providing quality services and products to current customers.
As a result, you should limit your attention to the most important platforms. If you can only focus on a few things, focus on your website, emails, and ONLY social media platforms, Facebook, Instagram and Youtube would be what I would recommend.
Ultimately you need to choose the best platforms to help you get the most out of your online presence.
5. Take advantage of local directories
Although it may appear that local directories are only for local businesses, they can benefit all businesses.
Many potential customers can learn about your company without visiting your website thanks to the help of directories.
As a result, in order to improve your company's online presence, you should create profiles on local directories such as Google.
Building your authority takes time and effort
While there are many entrepreneurs claim to have a shortcut to establishing your authority as a business, there really is no better way than the old-fashioned way. You must become known for consistent, persistent, and trustworthy offering the highest quality product or service that actually helps people.
Join My Exclusive List
Get the Notes That Don’t Make the Blog
Every week, I share lessons on leadership, culture, parenting, and growth — but not everything makes it to the blog.
Behind-the-Scenes Insights
The raw ideas, frameworks, and insights I’m working through — before they hit the public blog.
Practical Tools + Takeaways
Simple, actionable steps you can use right away to grow as a leader, parent, and person.
Early Access & Real Connection
Be first to read new posts — and hear from me directly, not just another voice online.
If the blog is the game film, these emails are the locker room talk — unfiltered, honest, and made to help you win beyond the business.
Meet the coach
Hey! I'm Jordan Abaroa.
I’ve spent years building businesses, coaching teams, and leading people — but what I’ve learned is this: success means nothing if it comes at the cost of your family, your purpose, or your peace.
Beyond the Business is where I share what’s real — the lessons that come from late nights, hard talks, and moments that matter most. It’s about leadership that lasts, culture that grows, and impact that starts at home.
I write to remind myself — and anyone reading — that who we become matters more than what we build.
from the field
What Others Are Saying
My goal has always been simple—to help people lead with purpose at work and at home. Here’s what some of them have shared along the way.
After one of Jordan’s talks, I finally understood what it means to lead with purpose. His stories make big ideas simple—and impossible to forget.”
— Alexis R., Team Lead
Every time I read one of Jordan’s notes, it feels like I’m getting advice from a mentor who’s walked through the same trenches I’m in.”
— David K., Entrepreneur
Jordan has a rare ability to connect real leadership lessons with everyday life. His writing challenged me to rethink how I show up at work and at home.”