Simple Lessons for Life, Leadership, Entrepreneurship and Lasting Impact.

How to Create A Strong Online Presence for your Business in 2023

How to Create A Strong Online Presence for your Business in 2023

Published on: 04/11/2022

There are numerous benefits to having a strong online presence, regardless of the type of business you run. With a strong online presence, you can increase brand awareness, leads, and sales. As we approach 2023, every business must prepare to take its online presence to the next level. In this post, we will discuss some critical steps that every business should take to improve its online presence in 2023.

Freedom In Your Business
10 Tips For Advertising Your Business Locally For Less

10 Tips For Advertising Your Business Locally For Less

Published on: 27/10/2022

Local advertising of both online and offline businesses is quite important. However, this can be one of those areas where you end up spending a good deal of money. In this article, we’ll talk about 10 most effective tips to advertise your business locally without breaking the bank.

Freedom In Your Business
Things To Consider Before Starting A Business

Things To Consider Before Starting A Business

Published on: 20/10/2022

In this article, we’ll talk about factors you would want to consider before starting a business.

Freedom In Your Business
5 Secrets to Online Business Success for Stay at Home Parents

5 Secrets to Online Business Success for Stay at Home Parents

Published on: 12/10/2022

If you are taking care of the children at home, then this can be a full time endeavor. To succeed with an online business, you will need to dedicate time to it. In this article, we wrote 5 secrets to online business success often overlooked by entrepreneurs / aspiring entrepreneurs.

Freedom In Your Business
7 Ways To Advertise Your Business

7 Ways To Advertise Your Business

Published on: 12/10/2022

In this article, we’ll go through few free ways to advertise your business. Some are offline while others are online methods. Use as many as makes sense for your business.

Freedom In Your Business
Platforms to Utilize to Level Up Your Business Using Social Media

Platforms to Utilize to Level Up Your Business Using Social Media

Published on: 12/10/2022

Social marketing is one of the keys to online success. You have your business website up, but now that it is, you need to get people to it. You can do this through social marketing. The tools mentioned in this article are websites you can join (mostly without cost) and begin building awareness for your business.

Impact At Home

Join My Exclusive List

Get the Notes That Don’t Make the Blog

Every week, I share lessons on leadership, culture, parenting, and growth — but not everything makes it to the blog.

Behind-the-Scenes Insights

The raw ideas, frameworks, and insights I’m working through — before they hit the public blog.

Practical Tools + Takeaways

Simple, actionable steps you can use right away to grow as a leader, parent, and person.

Early Access & Real Connection

Be first to read new posts — and hear from me directly, not just another voice online.

If the blog is the game film, these emails are the locker room talk — unfiltered, honest, and made to help you win beyond the business.

Meet the coach

Hey! I'm Jordan Abaroa.

I’ve spent years building businesses, coaching teams, and leading people — but what I’ve learned is this: success means nothing if it comes at the cost of your family, your purpose, or your peace.

Beyond the Business is where I share what’s real — the lessons that come from late nights, hard talks, and moments that matter most. It’s about leadership that lasts, culture that grows, and impact that starts at home.

I write to remind myself — and anyone reading — that who we become matters more than what we build.

from the field

What Others Are Saying

My goal has always been simple—to help people lead with purpose at work and at home. Here’s what some of them have shared along the way.

After one of Jordan’s talks, I finally understood what it means to lead with purpose. His stories make big ideas simple—and impossible to forget.”

— Alexis R., Team Lead

Every time I read one of Jordan’s notes, it feels like I’m getting advice from a mentor who’s walked through the same trenches I’m in.”

— David K., Entrepreneur

Jordan has a rare ability to connect real leadership lessons with everyday life. His writing challenged me to rethink how I show up at work and at home.”

— Sarah M., Business Owner & Mom of Two

© 2025 Jordan Abaroa. All Rights Reserved.

Follow Me